Apple continues to rent professionals to enhance its Apple TV+ on-demand video service. The corporate has now employed government James DeLorenzo, who has led Amazon Video’s sports activities division since 2016. DeLorenzo was additionally Senior Vice President of Audible, Inc., an Amazon firm targeted on audiobooks and storytelling.
DeLorenzo will work with the Apple TV staff to steer sports-related initiatives, bringing his experience from his work at Amazon to Apple. This corroborates previous reports that Apple is investing in dwell sports activities for its Apple TV+ streaming service.
One other report from Sports Business Daily mentions that Apple is all in favour of negotiating with the Pac-12 Convention for media rights offers beginning in 2024. Sporting occasions, one thing missing on many streaming companies resulting from cable rights, can be dwell streamed to Apple TV+ subscribers.
At the moment, Apple TV+ presents a set of unique films and TV reveals bought or produced by Apple. Reside sports activities partnerships can be a method for Apple to assist differentiate the service from the competitors, as its streaming platform nonetheless has a restricted catalogue in comparison with competing video companies.
Apple hasn’t commented but on James DeLorenzo’s hiring or on any sports activities associated initiatives for Apple TV+.
Tweetscoop: Apple has employed Amazon exec Jim DeLorenzo to move up sports activities for its Apple TV unit. DeLorenzo went to Amazon in 2016 to run sports activities there, tho his present LinkedIn says he’s svp at Amazon’s Audible.
— Peter Kafka (@pkafka) June 4, 2020
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