We noted yesterday President Trump’s declare to have ‘opened’ a ‘new’ Mac plant that has the truth is been operating since 2013. Apple is right now coming beneath hearth for failing to appropriate that lie.
Extra broadly, it’s being recommended that Cook dinner was prepared for use as an electioneering prop by Trump in his makes an attempt to win concessions on import tariffs on Apple merchandise coming from China…
At yesterday’s go to to the Mac Pro plant, which coincided with Apple breaking floor on a non-manufacturing campus, Trump claimed the manufacturing facility was a brand new one.
We’re seeing the start of a really highly effective and necessary plant. Anyone that adopted my marketing campaign, I might all the time discuss Apple, that I wish to see Apple constructing vegetation in the USA. And that’s what’s taking place.
Tim Cook dinner didn’t look impressed by the declare, however mentioned nothing.
Trump later repeated the declare in a tweet.
Immediately I opened a serious Apple Manufacturing plant in Texas that can carry excessive paying jobs again to America.
We pointed out on the time that this was not the case.
What’s necessary to notice is that the services toured by Cook dinner and Trump right now have been used for Mac manufacturing since 2013. The announcement made right now merely coincided with the go to, and there’s nothing new in regards to the services that the 2 toured.
Immediately, Apple is being criticized for remaining silent. The New York Times ran a chunk during which it famous that Cook dinner didn’t appropriate Trump’s assertion on the time.
It was a reasonably typical publicity occasion, till the top. Mr. Trump walked in entrance of the information cameras and took credit score for the plant, suggesting it had opened that day. “For me, this can be a very big day,” he mentioned. Mr. Cook dinner stood subsequent to him, stone-faced.
The plant has been making Apple computer systems since 2013.
Instantly after Mr. Trump’s feedback, Mr. Cook dinner thanked the president and his employees. “I’m grateful for his or her help in pulling right now off and getting us to this far. It could not be doable with out them,” he mentioned. He didn’t appropriate the report.
Famous Apple commentator John Gruber went additional, suggesting that Cook dinner successfully allowed himself to be a part of a Trump election marketing campaign stunt.
Showing alongside Trump at an Apple facility in a staged photo-op is implicit help for Trump and his re-election.
This wasn’t a promotion for the Mac Professional or its meeting plant. It was a promotion for Trump. This video makes it appear like Trump’s commerce insurance policies have been good for Apple and that Tim Cook dinner helps Trump […]
A low second in Apple’s proud historical past, and a sadly iconic second for Tim Cook dinner. I hope avoiding these tariffs is price it.
I lately argued that China is popping right into a massive PR liability for Apple. Being related to false claims by a controversial US president which doesn’t replicate the values of Apple, likewise, shouldn’t be an excellent search for both Cook dinner or his firm.
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Picture: Pete Marovich for The New York Times
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