A report from IHS, via Re/code, has costed out the assorted elements of the iPad Air 2. Naturally, these costs are estimates — the precise nature of the offers Apple negotiates with its suppliers should not frequent data. The report says that the iPad Air 2 prices Apple $275 in supplies, with the display making up the largest share with prices round $77.
This culminates to a really related bill-of-materials to the final iPad Air, which IHS estimated was price $264 in elements. This results in an implied revenue margin of 45 %, however clearly there are extra issues that should be accounted for than elements alone.
What’s most placing from this breakdown is how Apple continues to use buyer’s wallets in relation to reminiscence storage. In response to IHS, the 16 GB chips within the low-end iPad mannequin price Apple lower than $10. On the excessive finish, 128 GB sticks are priced at about $60 per unit.
However, Apple fees 4 occasions as a lot for the improve a retail, a $200 premium. That is an enchancment over final 12 months, although, the place Apple would really cost $300 for 128 GB because it bought 4 completely different storage sizes of iPad topping off at $799.
… I’d like to see the revenue margins on the iPad mini 3.
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