Google’s Android TV platform has been growing at a rapid pace and, lately, has seen launches like HBO Max and Peacock which merely aren’t on competing platforms. Right this moment, Google is saying two new options that can assist you discover new content material on Android TV, though a kind of “options” is a row of homescreen adverts.
In a weblog submit, Google explains that Android TV is getting new “cinematic teasers” for content material on its homescreen. Seen beneath, these teasers on the high of Android TV’s homescreen can embody films/TV exhibits handpicked by Google Play or sponsored by means of companions (US-only for now). Google additionally says that content material from streaming companies you immediately subscribe to may seem on this part when you’ve linked them to your Google account. Apparently, these decisions will have an effect on different Google merchandise as properly.
For many customers, I assume the response to this will likely be that Google is simply including adverts to Android TV. Actually, that’s true, but it surely’s not very intrusive which is sweet.
When your Android TV gadget first masses up, the “cursor” remains to be locked in your app row, so not one of the muscle reminiscence for attending to your favourite apps will change. You’ll solely see auto-playing movies or the total “cinematic teaser” should you scroll up. Personally, I’ll nonetheless take this over Roku or Fireplace TV’s designs any day. Sadly for many who loved Android TV’s ad-free expertise, although, this new part can’t be turned off as Google confirmed to us.
Subsequent time you decide up the distant, pop above your favourite apps row and scroll by means of options or catch a fast trailer that can assist you discover one thing you’ll love to observe. We’re now sharing cinematic teasers for the most well-liked films and exhibits handpicked for you by Google Play’s leisure specialists or sponsored by media companions (beginning within the U.S.).
Past that, Google can be formally saying Android TV’s “Subscribe & Set up” function. Previously appearing for some apps, this function permits customers to rapidly set up an app that makes use of a paid subscription with out going by means of the effort of organising a brand new account or coming into billing particulars. As an alternative, that’s all dealt with by the Play Retailer and your Google account.
With new releases popping out day by day, the most recent must-see present could be on an app that you simply haven’t subscribed to. Filling out sign-up varieties together with your distant or telephone could be time consuming, so we’re making it simpler to subscribe to apps on Google Play. Merely discover your app and click on on “Subscribe and set up.” Google will do the remainder and arrange your account utilizing your electronic mail deal with with only a couple clicks.
At the moment, just a few companies are utilizing “Subscribe & Set up” — Starz (Premium), DC Universe, EPIX NOW — however extra will apparently comply with later.
Each of those modifications are rolling out to Android TV units globally beginning in the present day.
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