The American Customer Satisfaction Index (ACSI) is out with its yearly examine on PC and pill satisfaction within the US. Apple simply managed to edge out Samsung and as soon as once more earned the very best PC and pill scores from shoppers with iPad and Mac. Nevertheless, in comparison with the client satisfaction scores Apple typically shares, these are notably decrease.
The PC and pill market total noticed buyer satisfaction stay unchanged within the US as ACSI experiences that got here in at 78/100 similar to final 12 months. Notably, total satisfaction was highest with desktops at 80, tablets have been subsequent at 78, with notebooks simply trailing behind at 77.
Whereas Apple was in a position to maintain its title for highest satisfaction within the examine with its iPads and Macs, it did lose a point this year coming in with an total rating of 82/100 and Samsung simply missed a tie with an total rating of 81/100. This additionally mirrors ACSI’s examine from the spring on smartphones where iPhone took top honors with the same score of 82. The fascinating half is that Apple typically touts buyer satisfaction scores for its merchandise being the excessive 90s however for what it’s price, ACSI’s research have traditionally seen iPad and Mac rated within the 80s. 2013 was one of many highest scores Apple earned in the identical examine during the last decade with 87/100.
This time round, ACSI famous how shut Apple and Samsung have ranked within the examine over time with Apple taking the very best scores for design whereas Samsung has ranked highest for worth.
Each Apple and Samsung have proven excessive and secure buyer satisfaction for the previous 5 years—separated by only a level in all however a type of years. Apple continues to beat the sphere throughout your complete buyer expertise, receiving its highest mark for design. Samsung shines in the case of worth, score finest in school amongst all PC makers.
Apple had a really impressive June quarter with Mac income up 20% and iPad gross sales up 30%. As this ACSI PC examine ran from July 2019 to June 2020, it may very well be fascinating to see if the latest uptick in iPad and Mac gross sales may push Apple satisfaction scores into the 90s in subsequent 12 months’s ACSI examine.
Amazon held third place final 12 months however this time round is sharing the rating with Acer with 78/100. The remainder of the sphere together with Asus, Dell, HP, and extra all ranked within the 75-77 vary.
Right here’s a have a look at the classes ACSI ranked PC and pill satisfaction on:
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