Rapper Travis Scott dominated Fortnite earlier this yr with an in-game concert, now he is bleeding over into a bigger gaming pool by turning into PlayStation’s newest strategic artistic accomplice.
As revealed within the newest PlayStation Weblog post, Senior Vice President of PlayStation Worldwide Advertising Eric Lempel revealed their collaboration with Scott. “By our mutual ardour for gaming and creativity, we plan on collaborating with Travis and his Cactus Jack model to provide revolutionary tasks that we hope will delight our collective followers.”
The PlayStation crew says they selected Scott as a result of he’s “consistently shocking” and “extremely revolutionary,” which is one thing they’re on the lookout for when going into a brand new era of gaming.
The rapper has an extended historical past with PlayStation as a fan, making the collaboration an thrilling one for Sony as they transfer full steam forward. The performer additionally shared just a few phrases in regards to the collaboration, saying: “I’m actually trying ahead to having the ability to showcase all the things that Cactus Jack has labored on with Sony and the PlayStation crew. Most significantly I’m excited to see how the PlayStation followers and household reply, and I look ahead to working some video games with everyone very quickly!”
Each Microsoft and Sony are making ready for the subsequent era to launch right here subsequent month with up to date know-how, new video games to expertise, and two very wildly different marketing strategies concerning their ecosystems. It is going to be fascinating to see what Scott’s affect might be within the bigger scheme of issues for PlayStation as they concentrate on making their very own ecosystem extra impartial and guarded from different platforms.
What do you concentrate on the collaboration between Travis Scott and Sony as the most recent PlayStation strategic artistic accomplice? What are you hoping to see come out of this pairing going ahead? Hold forth together with your ideas within the remark part under and inform us what you might be most fun for when the PlayStation 5 launches on November 12.