Again within the mid-2000s earlier than all of us had smartphones in our pocket able to recording movies, there was the long-lasting Flip Video camcorder which was usually used for recording movies on the fly. Forward of its YouTube acquisition, Google was apparently in talks to have its personal Flip Video digital camera produced.
Inside emails obtained by the Home Judiciary Committee’s antitrust sub-committee (by way of The Verge) reveal that Google had ongoing conversations with Pure Digital, the proprietor of the Flip Video model, in 2006. Peter Chane, the product supervisor of “Google Video” on the time was attempting to persuade colleagues to chop a cope with Flip Video as, on the time, the model was near a cope with Yahoo or YouTube which was nonetheless its personal firm again then.
In a while within the dialog, talks had modified to discussing a Google-branded Flip Video digital camera which, apparently, might have elevated the variety of movies recorded by 2-4x from the estimate of 10-20 million per yr.
Google Video director Jennifer Feikin had a special concept, nonetheless. She prompt that Google simply purchase YouTube as a substitute, a deal that clearly ended up occurring a number of months later in October 2006. She stated in emails that YouTube was “forward” of Google with group options and likewise praised the positioning’s UI. She then prompt an acquisition might provide YouTube with each viewers and scale in addition to choosing up the Pure Digital deal if YouTube went with it.
In the long run, issues labored out effectively for Flip Video as effectively. In mid-2006, Pure Digital launched the long-lasting model of its digital camera which had a flip-out USB plug and tight integration with YouTube. In fact, the brand ended up being killed off in 2011.
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