AT&T is sunsetting its AT&T TV Now streaming TV service and going all-in on its AT&T TV service as an alternative. The change shouldn’t imply a lot for current subscribers, however new subscribers will probably be pushed right into a higher-priced tier of service.
The historical past of AT&T TV Now’s difficult. The service first launched again in 2016 beneath the “DirectTV Now” branding, with the tempting choice of a free Apple TV when pre-paying for 3 months of service. In 2019, AT&T introduced that it was rebranding DirecTV Now as “AT&T TV Now” and overhauling the expertise.
Then, in March of 2020, AT&T launched its AT&T TV service with an accompanying Android TV-powered set-top field. At this level, the way forward for AT&T TV Now was thrown into doubt, because it didn’t make a lot sense for AT&T to supply to extremely comparable streaming TV providers.
So after 4 years of branding modifications, value will increase, and channel fluctuations, AT&T has formally introduced this week that it’s sunsetting its AT&T TV Now streaming service in favor of AT&T TV. As first reported by Variety, AT&T up to date its AT&T TV Now web site to announce the change.
“AT&T TV Now has merged with AT&T TV to deliver you the perfect dwell and on-demand expertise,” the corporate writes on its website.
Most just lately, AT&T TV Now began at $55 monthly for 45+ channels, whereas a higher-end tier was obtainable for $80 monthly with 60+ channels and HBO Max entry. For comparability’s sake, AT&T TV starts at $70 for 65+ channels with different tiers obtainable for $85 monthly (90+ channels) and $95 monthly (130 channels).
Whereas nonetheless primarily based on streaming, AT&T TV is way extra much like conventional cable than AT&T TV Now was, providing an non-obligatory set-top field and even the choice for various charges while you go for a two-year contract.
As of proper now, the change solely applies to new clients. In the event you’re an current AT&T TV Now subscriber, it doesn’t seem that something will change — once more, a minimum of for proper now. We wouldn’t in any respect be shocked for modifications to return to legacy AT&T TV Now subscribers someday down the road.
In the event you’re trying to make the leap from AT&T TV Now to AT&T TV, you possibly can study extra on the company’s website. AT&T faces stiff competitors on this trade from the likes of Sling, YouTube TV, and extra.
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