Twitter desires a chunk of the fast-growing publication trade. At the moment, the company announced that it’s acquired Revue for an undisclosed sum. The latter is without doubt one of the best-known companies for creating and managing a publication — the opposite being Substack — that’s routinely despatched to subscribers’ inboxes. In a weblog put up, Twitter argued that newsletters had been a pure enlargement of its platform. Many writers, in spite of everything, use Twitter to construct a following and promote their work which, for an ever-growing variety of journalists and content material creators, features a publication.
“Our purpose is to make it simple for them to attach with their subscribers, whereas additionally serving to readers higher uncover writers and their content material,” Twitter’s Kayvon Beykpour and Mike Park co-wrote within the weblog put up. For now, Twitter and Revue will stay largely separate. However Twitter is “imagining” a number of methods to convey the 2 companies collectively. There may very well be a publication subscription button, for example, alongside the common comply with choice on Twitter. The corporate has additionally hinted at “new settings” that will permit publication writers to converse with their subscribers. “It’s going to all work seamlessly inside Twitter,” the weblog put up teased.
