Samsung should be the world’s largest smartphone producer, however in accordance with a brand new report, Apple dominated the Korean agency in This autumn 2020 smartphone gross sales.
A brand-new report from Counterpoint Research means that the Cupertino tech large noticed 96% development quarter-on-quarter, whereas Samsung managed 22% quarter-on-quarter development by comparability. A variety of this development is probably going bolstered by the vacation season and the latest launch of the iPhone 12 sequence.
Samsung nonetheless managed to carry on to the highest spot because the king of world smartphone makers in 2020 although, retaining 19% of the worldwide market share — down 1% from 2019. In the meantime, Apple’s 8% year-on-year gross sales development for This autumn 2020 noticed whole market share up from 13 to fifteen% for 2020.
Huawei, nonetheless reeling from sanctions imposed all through late-2019 and 2020 retained some relevancy with 14% of the entire international smartphone market share for the earlier 12 months. Nevertheless, this can undoubtedly dip due the sale of sub-brand Honor in latest months.
Different gamers resembling Xiaomi and BBK-owned companies — resembling Oppo and Realme — faired exceptionally effectively in 2020. Xiaomi could have sights on that third-place spot within the international cargo rankings after a 31% bump in This autumn 2020 with an total 17% YoY development serving to increase latest features. Realme couldn’t keep the large 417% features YoY however firmly established the model inside the prime 10 in 2021 with a robust displaying in India and international launches serving to propel the model as one to observe all through 2021.
Most notably, Apple’s big latest gross sales development can be an enormous concern for Samsung, as COVID-19 has affected gross sales for nearly all the foremost companies. Apple appears to have maintained momentum and can undoubtedly push the Korean agency all through 2021 with an much more numerous product lineup.
Google nonetheless stuggles to achieve a foothold in an more and more aggressive market, however in accordance with Counterpoint, gross sales efficiency improved for Pixel {hardware} all through This autumn 2020. That is owed to the latest Pixel 4a and Pixel 5 releases. Nevertheless, it was not sufficient to see the agency even characteristic on the gross sales leaderboards alongside Apple, Samsung, and extra.
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