The acquisition reportedly happened via a bidding battle with Amazon. The Prime Video operator was keen to purchase CODA, Selection mentioned, however may not have had the room to launch the title in 2021 given an already-packed lineup. Netflix had additionally proven curiosity at one level.
This isn’t a very sudden deal. Heder is an govt producer for Apple’s Little America, and has obtained awards and nominations for steering and writing initiatives starting from her brief movie Mom to Netflix’s Orange is the New Black. Her first feature-length film, Tallulah, premiered at Sundance 2016 and reached Netflix. She’s not solely at dwelling with streaming films, however may produce a essential success.
That final half could also be essential. Though Apple TV+ started winning awards comparatively rapidly, the service has thus far been shut out of a few of the largest prizes, together with the Golden Globes and Oscars. Whereas Apple may not have to attend lengthy when titles like Sofia Coppola’s On the Rocks are thought-about robust candidates, a purchase order like CODA will increase the chances of selecting up statuettes. Main awards may enhance the profile of Apple TV+ and assist it compete towards rivals that have already got prestigious films of their lineups.