TikTok and Common Music Group at this time announced a “international alliance” that guarantees compensation for recording artists and songwriters when their songs are used on the short-form video platform. On prime of that, TikTok customers will even now have the ability to incorporate clips from UMG’s full catalog of music.
It’s a transfer that must be helpful for each corporations. On TikTok’s facet, its customers may have a wider library of songs so as to add to their movies, and on UMG’s facet, its artists won’t solely get compensation, but additionally have the prospect to be the following viral sensation. It’s not unusual for a tune to explode in recognition on TikTok, comparable to Lil Nas X’s Previous City Highway or Megan Thee Stallion’s Savage (There are quite a bit more examples here).
TikTok has made related offers with different corporations comparable to Sony Music, Warner Music Group and Merlin, a community of largely indie labels. It additionally added Prince’s entire catalog final 12 months. All of this provides TikTok customers an enormous library of songs of which to make use of whereas additionally avoiding licensing disputes.