If Apple does go ahead with an electric car, Volkswagen will not be too nervous about it. According to Reuters, VW chief Herbert Diess informed Frankfurter Allgemeine Sonntagszeitung in an interview that his firm was “not afraid” of an Apple automotive. The auto trade is not a tech sector you’ll be able to “take over at a single stroke,” the CEO stated. No matter Apple delivered to the desk, it would not dominate “in a single day.”
Diess stated it could make sense for Apple to enter the sphere, because it has ability in batteries, design and software program. Rumors counsel Apple is betting on a “breakthrough” battery design that may supply extra vary. It is perhaps safer, too, and may very well be extra moral by ditching the usage of cobalt (typically mined utilizing youngster labor). LiDAR and different applied sciences would give it self-driving skills.
Apple faces quite a few hurdles to placing a automotive into manufacturing. Along with the challenges of constructing a complicated EV with autonomy, it additionally has to line up companions if it isn’t going to fabricate the vehicles or elements themselves — and Hyundai simply stated it is not speaking to Apple a few team-up. The reported 2024 goal continues to be years away, and any tech that is revolutionary now may very well be modest by then.
On the identical time, VW may not wish to get too snug. Bear in mind how Palm CEO Ed Colligan stated in 2006 that Apple was “not going to just walk in” to the smartphone enterprise? And bear in mind what happened to Palm? Apple has a historical past of shaking up the aggressive panorama when it enters a product class. Whereas VW definitely has a stronger position in electric cars than Palm did in telephones, it may not wish to assume that its place is unassailable.