Andy Rubin’s Essential might get a second likelihood at life. Nothing, the brand new startup from OnePlus co-founder Carl Pei, has acquired the corporate’s branding. Digging by the database, discovered that Rubin transferred possession of Important’s logos and brand to Pei’s new enterprise on January sixth, 2021. It’s not clear if the startup additionally picked up Important’s patents, nor what it plans to do with the emblem and logos now that it owns them.
When Pei first earlier this month, he stated its first product can be a pair of wi-fi earphones and promised extra gadgets later in 2021. “We’re constructing an ecosystem of sensible gadgets,” he advised Bloomberg. “We’ll begin with less complicated merchandise, wi-fi earbuds. We’re going to have a number of merchandise all year long, not simply audio merchandise, and finally we wish to construct it so these gadgets discuss to one another.”
If shopping for up Important’s logos is an indication Nothing plans to launch a telephone, the corporate is playing the legacy of Rubin’s startup will do it extra good than dangerous. For all of its failings, Important had a passionate fanbase that loved the PH-1, the one telephone it launched. Nevertheless, the corporate grew to become mired in controversy after it got here out that Rubin might not have been clear concerning the precise causes he .
Even when Nothing finally ends up sitting on the logos, Important’s legacy is more likely to stay in different methods. On the finish of 2020, greater than two dozen former workers ended up at , an organization based by Jason Keats, Important’s former head of R&D. The startup plans to launch a machine later this 12 months. Within the meantime, Nothing has promised to share extra particulars about its upcoming gadgets on the end of February.
