Chick-fil-A is exploring quite a lot of methods to hurry up its drive-thru traces, together with turning to dependable Apple services. A brand new report from Insider immediately highlights Chick-fil-A’s new initiatives, starting from ghost kitchens to iPads and FaceTime.
Chick-fil-A is going through criticism for its drive-thru traces, which have grown even longer amid the COVID-19 pandemic. As immediately’s report explains, the corporate confronted 4 lawsuits in 2020 over its drive-thru traces, centered on complaints from adjoining companies who say the traces block their buildings and make it difficult for purchasers to seek out parking.
A technique Chick-fil-A is using iPads is just to take orders. Drive-thru staff in lots of areas are outfitted with iPads to take orders from prospects in line earlier than they hit the standard speaker. The report explains:
The traditional drive-thru includes prospects pulling as much as a speaker, ordering, then pulling as much as a second window to gather meals.
Not so at Chick-fil-A. The chain stands out from the drive-thru crowd largely due to its staff with iPads who take orders from automobiles even earlier than they attain the window. At Chick-fil-A, ordering and supply are “zones,” not set areas.
Chick-fil-A, nonetheless, is now trying to take its use of iPads to the subsequent stage. The corporate is piloting a brand new initiative the place staff do business from home and take orders by way of FaceTime. In a press release to Insider, Chick-fil-A defined that that is being utilized by some areas amid unhealthy climate and the pandemic to guard staff:
Chick-fil-A confirmed to Insider that that is basically a tech-savvy twist on having staff stroll out to take orders. The pill permits prospects to see staff face-to-face, with out having to attend for them to achieve the precise constructing.
“Some eating places are utilizing this throughout excessive climate as one other measure to guard Crew Members and/or for extra social distancing throughout COVID,” Chick-fil-A stated in a press release. “It permits the Crew Member to remain inside, whereas nonetheless providing visitors the pleasant buyer expertise of a smiling Crew Member.”
A viral TikTok from earlier this month provided a have a look at how this works:
The full report at Insider highlights different initiatives Chick-fil-A is deploying to hurry up its drive-thru traces, together with new uniforms, climate pods, and heated canopies and shelters.
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