Piper Sandler’s newest survey of greater than 7,000 US teenagers reveals that Gen Z loves Apple, as 88% of teenagers personal an iPhone and 90% count on an iPhone to be their subsequent cellphone. Each of those numbers are new all-time highs.
Final October, 86% of the kids mentioned they owned an iPhone, with 89% saying they meant to buy one.
The truth is, it’s not solely Gen Zs who’re glad with Apple and the iPhone. Final yr, Apple beat Samsung in the American Customer Satisfaction Index, which confirmed iPhone house owners general had been extra glad with their units. The typical satisfaction ranking for iPhones was 82%, the next ranking than another smartphone model.
For buyer satisfaction, Apple (+1% to 82) and Samsung (unchanged at 81) proceed to wrangle as a small acquire places Apple on prime. Apple’s general iPhone income rose 8% yr over yr within the 2019 vacation quarter with sturdy gross sales for its iPhone 11 collection, which presents superior cameras and improved battery life. ACSI knowledge present that Apple prospects general are extra happy with their machine’s battery life in comparison with a yr in the past.
Piper Sandler‘s report additionally reveals that money remains to be king for teenagers as the highest fee methodology adopted by Apple Pay. That is the primary time Piper Sandler requested about how teenagers are paying for merchandise.
American Gen Zs are additionally centered on political actions, equivalent to racial equality, the surroundings, and Black Lives Matter. Gen Z can also be nonetheless serious about Snapchat (31%), adopted carefully by TikTok (30%). Fb’s Instagram is available in third with 24% of utilization.
The survey reveals that American teenagers love to buy on Amazon (56%) and Nike is their No. 1 vogue model. Chick-fil-A is their No. 1 restaurant, adopted by Starbucks and Chipotle.
The survey additionally supplies COVID-19 insights, saying that 42% of teenagers are totally digital, in-class participation rose to 29% from 24% final fall; 69% of teenagers plan to get vaccinated once they can, and 48% of teenagers plan to fly on a airplane within the subsequent six months.
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