Throughout at the moment’s Apple earnings name for fiscal Q2 2021, the corporate’s CEO revealed that amongst all iPhone fashions launched in 2020, the iPhone 12 is the most well-liked. On the identical time, Tim Prepare dinner strengthened that gross sales of Professional fashions are additionally “very robust.”
When requested concerning the iPhone cycle, Tim Prepare dinner confirmed that the common iPhone 12 has been probably the most profitable mannequin among the many whole iPhone 12 household. Apple’s CEO subsequently mentioned that each the iPhone 12 Professional and iPhone 12 Professional Max have additionally been recording robust gross sales, though not in first place.
Apparently sufficient, Prepare dinner didn’t point out something particular about iPhone 12 mini gross sales. Analysts suggest that Apple has been struggling to promote the smaller 5.4-inch iPhone mannequin, which accounted for under 5% of complete iPhone 12 gross sales within the US in January.
Right here’s what Tim Prepare dinner mentioned through the name:
iPhone 12 is the most well-liked, however we did see very robust gross sales of the Professional portion of the household as properly. So the income that you just’re seeing is a perform of unit progress and revenue-per-unit progress.
Prepare dinner was additionally requested about how the iPhone cycle has modified in comparison with earlier cycles, however Apple’s CEO mentioned the corporate “don’t predict going ahead, aside from for our personal inside use.”
Apple reported $89.6 billion in income and revenue of $23.6 billion for fiscal Q2 2021, overlaying the months of January, February, and March. This compares to the income of $58.3 billion and revenue of $11.25 billion the corporate posted for a similar quarter final yr.
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