A brand new report claims that iPhone 12 put in base elevated by 2% in Q1 2021 in comparison with the iPhone 11 in Q1 2020. The “put in base” is the variety of items of a product really in use, and it’s not a part of Apple’s strategic focus.
In line with Counterpoint analysis, evaluating the Q1 2021 iPhone put in base with the Q1 2020 exhibits preliminary gross sales of the iPhone 12 sequence had been higher than the iPhone 11 fashions: 16% towards 15%.
The analysis notes that “the 12 sequence’ launch date was one month later than that for the iPhone 11 sequence. Additional, the iPhone 12 sequence additionally competes with the low-tier iPhone SE 2020.”
One era outdated fashions’ share on this information additionally exhibits that the iPhone 11 sequence’ efficiency was higher than the XS sequence. The iPhone 11 sequence carried out properly not solely in its early days after launch but additionally maintained the momentum for a substantial interval after the iPhone 12 sequence launch. The XS sequence accounted for 21% of the put in base in Q1 2020, however the iPhone 11 sequence accounted for 25% in Q1 2021, exhibiting a 4% factors distinction.
Counterpoint says the Professional fashions additionally noticed a rise YoY. In Q1 2020, the iPhone 11 Professional fashions accounted for 44% of the put in base, whereas the iPhone 12 Professional fashions account for 54% in Q1 2021. Even with the 12 and Mini competitors, the Professional and Professional Max fashions had been extra widespread.
In one other report, Counterpoint stated this iPhone was the best-selling 5G phone in October:
There’s a massive pent-up demand for 5G improve, particularly throughout the iOS base, which is now getting transformed into gross sales. This was complemented by robust service promos, particularly within the US, which accounted for over one-third of the iPhone 12 and 12 Professional gross sales for the month. All carriers had been providing the iPhone 12 for $0 by means of a mixture of the trade-in and limitless plans.
China and Japan additionally noticed robust preliminary demand for the 12 sequence. In comparison with a lot of the different 5G fashions, which have a regional presence, the iPhone 12 has a wider market protection – it’s out there in over 140 nations, thus serving to gross sales.
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