Market intelligence agency Counterpoint is out with its newest report on the worldwide pill market, which exhibits that the iPad market share elevated in Q1, year-on-year.
Apple had already loved 33% extra iPad gross sales in 2020 than in 2019, and the information exhibits that the excellent news continued into the primary quarter of this 12 months …
Counterpoint says that Apple’s share of the worldwide pill market grew from 30% in Q1 2020 to 37% in the identical quarter this 12 months.
The market grew 53% YoY in Q1 2021 after reaching a five-year excessive in This autumn 2020, in line with Counterpoint Analysis’s newest International Pill Market Report […]
Main pill makers ramped up manufacturing and shipments in 2020 to fulfill the elevated demand. Apple and Samsung aggressively launched and promoted new fashions. The 2 corporations expanded their market shares all through 2020. The highest pill makers appear to have benefited from much less competitors within the rising market. Many pill gamers had earlier downsized or closed the enterprise, whereas Huawei sharply misplaced its share as a result of US ban.
Apple bought 33% extra iPad models worldwide in 2020 than in 2019, and continued to steer the market, increasing its share to 37% in Q1 2021. Regardless of the low season impact, Apple improved its efficiency in all main areas, significantly in Japan, the place its gross sales continued to hit all-time highs
Unsurprisingly, the base model iPad accounted for almost all of gross sales, however Counterpoint says that there was robust demand throughout the vary.
Senior Analyst Liz Lee stated, “The fundamental iPad fashions accounted for 56% of the general iPad shipments in Q1 2021. The iPad Air and iPad Professional collection got here subsequent with 19% and 18% shares, respectively. Since shoppers are always involved about costs and portability, the newest iPad 8 emerged because the top-selling mannequin. Launched in October 2020, the iPad Air 4 ranked second on the bestseller listing because it was an enormous hit with shoppers searching for cost-effectiveness in addition to excessive specs.”
Lee added, “The lately launched M1 iPad Professional carries massive adjustments in comparison with the earlier fashions. The preliminary client response has been extremely constructive. However Apple is at the moment grappling with provide chain constraints similar to chip shortages and manufacturing points associated to the Liquid Retina XDR panel. Accordingly, we count on the M1 iPad Professional shipments to have the ability to soar in Q3 backed by provide stabilization. This progress will likely be maintained in This autumn, according to the height season impact.”
Apple introduced plenty of new features in iPadOS 15, together with dwelling display widgets and improved multitasking. Many, nonetheless, have been disappointed that the software stays well behind the hardware capabilities of the iPad Professional fashions.
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