Google’s Android TV OS is a brand new space of focus for the corporate, with the Google TV expertise taking on on extra TVs and heading to extra manufacturers. Because of new analyst knowledge, we are able to see that Google’s efforts are paying off, as Android TV seems to be the fastest-growing TV platform as of This autumn 2021, however its share in North America remains to be weak.
A brand new report from Conviva (by way of FlatPanelsHD) presents an replace on the streaming market as of This autumn 2021. The report makes use of viewing time to find out the share of every respective platform. As such, these numbers could not mirror precise gross sales, however they do give good perception into what persons are actively utilizing.
In line with this report, Android TV is the fastest-growing TV platform. Android TV OS grew by 42% in This autumn 2021 in comparison with the identical interval in 2020. This development was simply past what Samsung and LG TV noticed, at 27% and 36%, respectively. Roku additionally grew, however solely 12% year-over-year. In the meantime, consoles together with PlayStation and Xbox shrank significantly, whereas Amazon Fireplace TV and Apple TV every took slight dips.
Google’s earlier Chromecast platform was solely stagnant. This comes as little shock, as Google has stopped promoting its 4K-ready Chromecast Extremely and principally ignored the $30 Chromecast dongle. Latest reviews trace that Google is able to discontinue that product as properly, with a FHD Chromecast working Android TV OS within the works.
These numbers, nonetheless, take a look at a worldwide perspective. Breaking issues down by area, Android TV OS nonetheless has quite a lot of work to do. The platform stays dominant in Asia, the place Android TV holds a whopping 51% of the market. Google’s platform additionally managed respectable numbers in Europe, Oceania, and South America.
The place Android TV OS nonetheless appears to be struggling is in North America, the place share was a measly 3% in a market dominated by Roku’s 41%. Nonetheless, that’s barely up. One other estimate from Q2 of 2021 claimed Android TV held round 2% of the market. Google beforehand touted sturdy US development of “80%.” Chromecast nonetheless holds one other 3% of share in North America.
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