It’s been over a 12 months since Apple TV arrived on Google TV and afterward the broader Android TV platform, however one thing has modified in current weeks. All of a sudden, the Apple TV app for Android/Google TV is not in a position to purchase content material.
As FlatPanelsHD and 4KFilme report by way of some Redditors and different customers, the Apple TV app has been up to date over the previous couple of weeks to strip away assist for buying content material by way of the app. The app’s total performance is untouched, however customers are merely unable to purchase content material by way of the Apple TV app on Android TV or Google TV gadgets. Apple supported this performance for nearly a 12 months inside this app, and nonetheless helps it on each different platform besides Amazon Hearth TV.
When customers navigate to a chunk of content material they don’t personal, as pictured under, a “The best way to Watch” button replaces the earlier “Purchase/Lease” button. When pressed, the app then reads:
You should buy, lease or subscribe within the Apple TV app on iPhone, iPad, and different streaming gadgets.
Fortunately, this choice to take away the power to purchase content material by way of the Apple TV app on Android TV/Google TV does not have an effect on your present library or Apple TV+. You may nonetheless view that content material as earlier than.
At the moment, there’s no official rationalization on the desk as to why Apple TV has eliminated the power to purchase content material on Android/Google TV, however there’s a good guess. Android TV and Google TV each require apps to route purchases by way of the Play Retailer, which in flip leads to a 30% income lower for Google.
By pushing its customers to their iPhones and iPads to make purchases as an alternative, Apple successfully will get round this requirement. It’s a technique that many different media apps use on Android/Google TV. After all, in Apple’s case, this does current a problem, because it means those that don’t personal any Apple merchandise are successfully lower off from really buying content material for an iTunes library.
Replace: John Gruber studies in a put up on Daring Fireball that Apple was granted an exemption by Google when this app launched that allowed content material purchases with out Play Retailer billing and Google’s lower. That contract has apparently since expired, which has led to Apple placing its app in a “reader solely” mode. Gruber additional says:
Apple would somewhat not promote or lease any content material in any respect on these platforms than accomplish that whereas paying Google/Amazon the commissions they demand.
Our colleagues over at 9to5Mac observe the irony of this, as Apple is presently defending itself over some antitrust lawsuits that goal to research Apple’s personal 30% declare.
Extra on Android TV:
FTC: We use earnings incomes auto affiliate hyperlinks. Extra.
Try 9to5Google on YouTube for extra information: