Philips seems ready to adopt Google TV


Google TV launched in 2020 with the purpose of changing the Android TV expertise completely inside a few years. Because the clock ticks away, extra manufacturers are getting on board with the Google TV expertise, together with long-time associate Philips.

Philips is a well-liked TV model internationally extra so than it’s in the USA. The model has been a long-time associate for Android TV, with a few of its high-end fashions that includes built-in lighting for behind the TV often called “Ambilight.”

To this point, although, Philips has been comparatively quiet relating to the shift to Google TV, with the model’s newest fashions nonetheless utilizing the Android TV “Uncover” structure. In an announcement to FlatPanelsHD, although, Philips confirmed {that a} transfer to Google TV is “in all probability” taking place subsequent yr.

Google TV and Android TV have many similarities and we see this as a gradual transition, to occur as soon as now we have completely examined the brand new format. We’ll likely transfer to Google TV for our 2023 fashions however within the meantime we’ll proceed to improve our Android TV providing and have not too long ago launched an up to date consumer interface utilizing tab based mostly navigation

This doesn’t come as a lot of a shock. In 2020, Google mentioned that the present Android TV expertise would get replaced by Google TV for customers, with all new fashions offered in 2022 and past operating the newer interface. Google has seemingly loosened that requirement a bit – technically, no new Android TV gadgets ought to be launching at this level – however the recognition of Google TV for manufacturers comparable to TCL has impressed others to make the transfer. In 2021, Hisense mentioned it was “joyful” with Android TV, however only a few months later the corporate revamped its whole lineup with Google TV onboard.

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