Amazon Prime Video gets first redesign in years

Amazon Prime Video could also be one of many greatest streaming providers on the market, however its interface has additionally lengthy lagged behind the competitors relating to usability. Now, the Amazon Prime Video app is getting a large redesign on Google TV and different platforms.

Rolling out beginning at the moment to Google TV/Android TV, in addition to Fireplace TV, Roku, Apple TV, and consoles, Amazon Prime Video has picked up a whole revamp to its interface. And a protracted overdue one at that.

The brand new Amazon Prime Video app now, considerably unsurprisingly, appears to be like rather a lot just like the Netflix and Disney+ app. There’s a navigation bar alongside the facet of the UI, featured content material on the high of the homepage, and a brand new high ten record as properly.

There are six sections to the app now listed alongside facet of the UI together with:

  • Search
  • Dwelling
  • Retailer
  • Reside TV
  • Free
  • My Stuff

These sections break down to supply normal suggestions, your wishlist, purchases, and free to look at content material as properly. Content material included with Amazon Prime is marked with a blue checkmark, whereas individually bought content material has a golden purchasing bag icon.

Amazon says:

We’re introducing a redesigned, simplified important navigation menu that’s simply accessible. This helps prospects browse our broad choice—together with films, TV exhibits, sports activities, and premium channels—and discover what they’re searching for rapidly and simply. Clients have a simple path to the titles included with Prime membership, corresponding to The Marvelous Mrs. Maisel, The Boys, and the extremely anticipated The Lord of the Rings: The Rings of Energy.For our lounge apps, the brand new navigation menu has been relocated to the facet of the display for improved entry. The app will launch with six main pages: Dwelling, Retailer, Discover, Reside TV, Free with Adverts, and My Stuff. Clients may also have sub-navigation choices to extra simply browse by content material or provide kind, e.g., “Films” or “TV exhibits” or “Sports activities” on Dwelling and “Channels” or “Hire or Purchase” on Retailer.

The brand new interface feels accustomed to different main streaming providers, and is de facto simply an enormous improve over the prior look, which felt dated and cluttered.

Past simply the TV, Amazon can also be bringing this new Prime Video interface to Android telephones and tablets throughout this preliminary rollout. The online interface, in addition to iOS units, will get the revamp “within the coming months.”

Extra on Google TV:

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