Android TV doubles shipments in Europe

Google’s efforts to take over the lounge have grown significantly over the previous a number of years, and it appears the platform is constant to select up steam. In keeping with a brand new report, Android TV and Google TV have doubled shipments in Europe over the previous three years.

Android TV and Google TV have seen delicate success in the US, however it’s a market the place Roku clearly dominates, and Hearth TV, webOS, and Tizen outpace Google’s platform. Globally, Android TV OS has seen lots of success in Asia, however it’s in Europe the place the platform seems to be rising fairly shortly.

FlatPanelsHD noticed numbers from analysis agency Omdia throughout an occasion from Philips. The numbers in query present that Android TV OS, which incorporates each the Android TV and Google TV experiences, now make up 20% of latest good TV shipments in Europe, which is twice what the platform managed as of 2019.

Android TV OS is used comparatively broadly in Europe, together with manufacturers similar to Philips, TCL, Hisense, and extra main manufacturers.

Google’s platform nonetheless lags behind a lot of the competitors, with Samsung’s Tizen and LG’s WebOS nonetheless dominating the market as an entire. Roku and Amazon Hearth TV, in the meantime, solely make up a small fraction of the European good TV market. This information doesn’t embrace streaming containers or present TVs, solely newly-sold fashions.

Throughout this presentation, a “Third Streaming Wave” was offered as a lift to the shape issue, with cloud gaming being a central a part of that. This contains providers similar to Stadia and GeForce Now, that are each accessible on Android TV, in addition to Amazon Luna and Xbox Recreation Go, which can be found on Samsung’s Gaming Hub (alongside these former providers).

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