With Netflix Member Growth Zipping Again, Co-CEO Reed Hastings Steps Down #GeekLeap

Netflix’s founder and its chief govt for 25 years, Reed Hastings, has stepped down from his co-CEO position to serve as a substitute as the manager chairman. Present co-CEO Ted Sarandos will proceed to steer the streaming big, and he’ll be joined by new co-CEO Greg Peters, who’s been Netflix’s chief working officer for 3 years and chief product officer for six.  

The succession was introduced Thursday as Netflix reported better-than-expected progress within the fourth quarter, capping a turbulent yr that earlier included the launch of promoting, the corporate’s first subscriber losses in a decade and the promise of a crackdown on password sharing. 

Netflix, the world’s dominant streaming-video subscription service, stated members elevated by 7.66 million, to 230.75 million whole, between October and December. That beat Netflix’s October’s steering so as to add 4.5 million new members. It additionally beats analysts’ common expectation, which was barely extra optimistic at 4.57 million new members, in accordance with Refinitiv. The most recent progress is a rebound from the primary half of final yr, when Netflix recorded unprecedented subscriber losses. 

Shares had been up 5.9% p.c to $334.29 in early buying and selling Friday. By means of Thursday’s shut, the inventory had misplaced greater than a 3rd of its worth within the final 12 months as Netflix’s membership progress drama and worries concerning the wider financial system made traders anxious.

In a separate submit about his choice to step down as chief, Hastings wrote that he’d already been delegating the administration to Sarandos and Peters for greater than two years. 

“It was a baptism by fireplace, given COVID and up to date challenges inside our enterprise,” Hastings stated. “However they’ve each managed extremely nicely, guaranteeing Netflix continues to enhance and creating a transparent path to reaccelerate our income and earnings progress. So the board and I consider it is the precise time to finish my succession.”

Earlier than this yr, Netflix’s unflagging subscriber progress pushed practically all of Hollywood’s main media firms to embrace streaming as the way forward for TV. As they poured billions of {dollars} into their very own streaming operations, the so-called streaming wars caused a wave of latest companies, together with Apple TV PlusDisney PlusHBO Max, Peacock and Paramount Plus

The flood of streaming choices complicates what number of companies you need to use (and, typically, pay for) to observe your favourite exhibits and flicks on-line. Nevertheless it’s additionally ratcheted up Netflix’s competitors, intensifying the corporate’s battle to win new members and hold those it has. The stress has pushed Netflix to pursue methods it had dismissed or prevented for years: In November, the corporate launched cheaper subscriptions supported by promoting, and it will broaden a password-sharing crackdown this yr to extra nations than the few Latin American markets the place it is already testing account-sharing charges. 

On Thursday, Peters stated the password charges would begin launching extra broadly later within the first quarter and would take a pair quarters to totally roll out. 

Netflix additionally stated that members on its new ad-supported plan are watching greater than the corporate anticipated, with their engagement in keeping with that of ad-free members. 

“Additionally, as anticipated, we have seen little or no switching from different plans,” Netflix stated in its report — that means it believes folks aren’t buying and selling all the way down to the cheaper, ad-supported degree from a pricier, ad-free one very a lot. 

That contradicts third-party estimates that the alternative is occurring. Earlier this week, a examine by information and consulting firm Kantar contended that buying and selling down accounted for practically all Netflix ad-supported subscriptions within the first two months of the tier’s launch. 

Requested about the opportunity of a free model of Netflix with promoting, Sarandos stated the corporate is open to all types of enterprise fashions however does not plan to pursue a free tier this yr. As a substitute, it is targeted each on increasing the paid “Fundamental with adverts” providing and on launching the account-sharing payment system. “We have got rather a lot on our plate this yr,” he stated. 

As a part of the manager reshuffling, Netflix’s Bela Bajaria, previously head of world TV, has change into chief content material officer, a title that Sarandos beforehand held. Scott Stuber has been named chairman of Netflix movie.

Within the fourth quarter, Netflix added 910,000 streaming prospects within the US and Canada for a complete of 74.3 million. In Europe, Center East and Africa, membership elevated by 3.2 million, to 76.73 million. In Latin America, subscribers grew by 1.76 million, to 41.7 million. And within the Asia Pacific area, 1.8 million new members widened its base there to 38.02 million.

General, Netflix reported a revenue of $55.3 million, or 12 cents a share, in contrast with $607.4 million, or $1.33 a share, a yr earlier. Income elevated 1.9% to $7.852 billion.

Analysts had anticipated revenue could be an upside shock, predicting earnings per share of 45 cents versus Netflix’s steering of 36 cents. The consensus estimate for income was $7.848 billion.


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