In case you had been to do a fast Google seek for the very best hair dryer, you would be forgiven for considering there are already a whole lot of hair dryers to select from. Too many, in reality.
In the present day, there are dozens of sizes and styles obtainable to swimsuit all budgets. But regardless of this sea of competitors, it hasn’t stopped a lot of newcomers from getting into the market, hoping to steal a cost in opposition to the incumbents.
Hairdryer specs:
Listed here are the specs of the mdlondon BLOW hairdryer:
Worth: $236 / £195 / AU$342
Pace settings: Three
Warmth settings: Three
Hanging loop: No
Twine size: 1.8m
Cool shot: Sure
Weight: 0.79lb/360g
Attachments: Two concentrator nozzles. Diffuser offered individually
One such newcomer is the mdlondon BLOW dryer by Michael Douglas. While Douglas himself is not a newcomer to this enterprise, for nearly 30 years he has been a hairstylist for the likes of Claudia Schiffer and Naomi Campbell, Kate Moss, and Yasmin Le Bon (to call just a few).
He is labored on world magnificence and editorial campaigns and has constructed up a following throughout social, TV, and radio too.
The BLOW dryer is the primary styling product to launch beneath his mdlondon model. It prices $236 / £195 / AU$342 and is out there within the UK and ROI. There are plans to make the BLOW extra extensively obtainable later this 12 months, in addition to launch different stylers and merchandise within the close to future, so sit tight in case you’re outdoors of the UK and ROI; this trailblazing hairdryer will (hopefully) be obtainable to you quickly.
We needed to search out out extra about why the mdlondon BLOW was launched, the thought course of behind the design, and the way this hair dryer goes to face out from the group, so we caught up with Douglas for a chat about his innovation.
Reinventing the wheel
The very first thing you discover in regards to the mdlondon BLOW is its T-shaped design. As you may learn in our mdlondon BLOW evaluate, this form is just not too dissimilar to the Magnificence Works Aeris however it’s leagues away from the spherical, virtually bulbous hair dryer designs of previous.
The buttons and barrel have been positioned in such a approach as to make the dryer balanced and as straightforward to make use of as potential, and little touches just like the magnetic attachments and matte colorways add to the general impact. Small, but important touches like this are thought-about and deliberate, in response to Douglas.
“The hair dryer I needed to make use of did not exist,” Douglas defined. “So I made a decision to create it. The design is constructed round my wants and the need for different folks to apply it to themselves with ease. Many individuals would ask me to advocate the very best hair dryer ever, that wasn’t too costly, sadly, I did not have reply.”
To unravel this, Douglas started by eliminating all of the issues he does not like about the usual hair dryer design.
“[Traditional dryers] are too heavy, too noisy, too costly, too cumbersome. They’re very old school trying. The colours are both too uninteresting (black) or too garish (brilliant pink). There was little to no thought into the dryer’s precise objective, which is to create shiny, clean, frizz-free voluminous hairstyles.”
The entire hair styler sector appears to lack something stunning. It virtually seems like many of the merchandise belong within the home equipment division reasonably than the wonder division
Michael Douglas, mdlondon
Utilizing his expertise within the enterprise, Douglas started testing current designs that function the newest drying know-how, particularly the brushless DC motors discovered within the likes of the Dyson Supersonic.
“The know-how was nice nonetheless the designs had been terrible and too costly for me to advocate,” added Douglas.
In late 2021, Douglas set about testing the very best and most recent designs of recent hairdryers within the commerce area and used the outcomes to bodily design what he calls his “dream hair dryer.”
He designed the attachments, the buttons, the colours, end, and texture together with making the cable longer and giving the hairdryer a reverse self-cleaning perform.
Douglas additionally needed to make the dryer as light-weight as potential, with out sacrificing velocity or energy.
“The precise weight of the BLOW hairdryer is a key distinction. It’s half the burden of all of the skilled dryers I’d been utilizing and this makes an enormous distinction for the patron styling their very own hair.”
Elsewhere, the BLOW’s airflow measures 11 meters of air per second. “It is a implausible drive for getting the hair to do what you need it to do i.e. make it silky clean,” continued Douglas.
The nozzle has then been designed to create compressed airflow on the precise dimension of a blow-dry brush, that means you may blow-dry an entire part in a single go.
“This makes such a distinction within the period of time it will take utilizing a smaller nozzle,” mentioned Douglas. “We’re speaking roughly 40% drying time shaved off with BLOW when used accurately.”
When used accurately
The caveat Douglas makes on the finish of that quote is vital.
“Most individuals suppose their hair issues are solved with shampoo and conditioner, however they’re largely solved by being good at blow-drying your personal hair,” Douglas continued.
“Each buyer that buys the BLOW dryer receives a QR code to direct them on methods to use it effectively through a video tutorial. There are additionally many alternative styling movies on the web site relying on the specified model one is trying to obtain.”
When requested what “utilizing it effectively” means, Douglas mentioned: “Many individuals begin utilizing a brush and blow-dryer when the hair remains to be soaking moist. The styling course of solely takes place when the hair goes from damp to utterly dry so there isn’t a level in utilizing a brush till the hair is roughly 75% dry.”
He additionally mentioned that many individuals have a tendency to make use of incorrect styling merchandise and brushes for his or her desired end result. “One of many complicated points with regards to hair is that many suppose there are common options to numerous issues however in precise truth, it’s principally particular options to particular person wants.”
The value is (virtually) proper
For all of the design advantages, options, and efficiency – in addition to Douglas’ feedback about how current fashions are too costly – spending $236 / £195 / AU$342 will put the BLOW out of attain of many individuals.
But Douglas believes that the worth is decrease than it ought to be.
“The value is predicated on two issues: the price of items, and the way a lot we are able to promote by our personal platform. To promote our dryer by the standard third-party retailers comes with a hefty retail margin of fifty%,” he defined.
“In actuality BLOW ought to be across the $300 / £250 / AUS$450/ value level, nonetheless, if we are able to do sufficient enterprise by our personal direct web site the place we don’t need to abdomen these retail margins the enterprise can survive promoting it at beneath $250 / £200 / AUS$350.”
“I do know and respect my viewers and wish to ship the very best merchandise at the very best value potential,” he continued, earlier than including: “We’ll be making different styling instruments within the coming months that might be beneath $125 / £100 / AUS$175 too, so watch this area!”
Lastly, when requested what made him wish to enter such a seemingly aggressive market, Douglas was fast to handle this. “If I’m utterly sincere, I don’t see it as that aggressive; I see it as desperately needing to be revolutionized.
“The entire sector appears to lack something stunning, it virtually seems like many of the merchandise belong within the home equipment division reasonably than the wonder division. How the vacuum cleaner firms have come to try to personal this area is baffling and I goal to reclaim it!”
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