Researchers have uncovered what is perhaps the very first synthetic intelligence-powered, malicious advert marketing campaign aimed toward hijacking enterprise social media platform LinkedIn to acquire delicate private info on its customers working in gross sales.
Cybersecurity researchers from SafeGuard Cyber just lately found an advert on LinkedIn selling a whitepaper that will assist gross sales professionals optimize their gross sales course of and shut extra offers.
The advert’s inventive, described by the researchers as “bizarro”, featured a coloration sample within the decrease proper nook, often seen on pictures produced by Generative AI mannequin Dall-E.
Making a gift of cellphone numbers
Dall-E works by text-based prompts. A consumer would inform the bogus intelligence what it desires, and the mannequin would generate the picture.
The advert copy invited the readers to enroll, and in trade for his or her private knowledge (opens in new tab), get the whitepaper. It was arrange by an account named “Gross sales Intelligence”, which the researchers discovered suspicious. The corporate web page was largely clean, and solely hosted a hyperlink that routed the guests to a jewellery retailer in Arizona. Whereas they will’t inform for sure, the researchers speculate the hyperlink was simply added to fill the obligatory fields so as to arrange the web page.
The whitepaper is non-existent, too.
As a substitute, those that enroll would simply share their private particulars hosted on LinkedIn, resembling e-mail and cellphone, with the attackers. These particulars can later be utilized in completely different phishing and social engineering assaults.
“Encountering this pretend LinkedIn advert was a major reminder of recent social engineering risks now showing when coupled with Generative AI,” the researchers stated.
Whereas the researchers centered on the picture, the advert copy is almost definitely AI-generated, as properly. Operating the advert content material by an AI detector has given us a rating of 79%, which means the content material was possible accomplished, at the least partially, by AI.
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